Best Online Master’s in Marketing Degree Programs

A fully online university designed to meet the needs of full-time professionals, TUW hosts an MBA with a concentration in marketing. The program offers significant flexibility for working students, with six annual start dates and an accessible application process that does not require GRE or GMAT scores. Full-time students can complete the degree in as little as one year by taking two courses per term. A general applicant must hold a minimum GPA of 2.5, while a transfer applicant must hold a minimum GPA of 2.75.

TUW's online marketing master's degree requires a minimum of 36 credits, divided between 27 credits of core MBA courses and nine credits of marketing concentration courses. The program core builds fundamental business knowledge through generalized courses, such as professional communications, management across cultures, and ethics for business professionals. The marketing concentration includes three required courses in marketing research, integrated marketing, and social media marketing strategy.

Brandman -- a private university focused on professional education -- maintains campus locations across the West Coast, as well as a substantial distance program. The school's online MBA with an emphasis in marketing gives students the skills needed to analyze and evaluate business processes, devise effective business strategies, and practice productive leadership. The program curriculum frames business within a social responsibility context to emphasize corporate ethics and sustainable business practices.

Students earning their master's in marketing online must complete 36 credits, including 24 credits of core business courses and 12 credits of marketing emphasis courses. The program core comprises eight classes and allows students to select from an assortment of course options, such as data analysis for decision-making, financial management, and business process analysis and innovation. The marketing emphasis includes four seminar courses, which focus on marketing research, new product development, advertising and promotion, and international marketing.

Webster is a private university based in the St. Louis area that enrolls more than 14,000 students annually. The school's online MBA with an emphasis in marketing stresses leadership and management in a multicultural business world. Integrating knowledge from accounting, marketing, economics, and production operations, the program prepares graduates to serve as educated business leaders in many types of environments.

This master's in marketing online degree consists of 39 credits, with 12 credits dedicated to marketing concentration courses. Candidates complete three required courses: marketing channel management, marketing management, and a course in either promotional management or management of digital marketing. Students also take one additional course selected from several marketing electives.

The program ends with a capstone in business strategy and competition. Integrating overall program knowledge, the capstone examines business policies and decision-making, requiring candidates to analyze business problems and develop comprehensive solutions.

Averett -- a Baptist school based in Danville, Virginia -- hosts an MBA in marketing that trains students to identify new product opportunities, analyze consumer behavior, and develop marketing strategies for global audiences. Available fully online, the program features an accelerated format that delivers courses in intensive six-week blocks with students completing no more than two courses at a time.

The online marketing master's degree curriculum consists of 40 credits, with 31 credits dedicated to general business courses and nine credits focusing on marketing concentration classes. The MBA core includes 11 courses, covering topics such as organizational behavior, applications of business research, managerial economics, and contemporary issues in leadership.

The marketing concentration requires three courses: marketing research, product and service brand management, and global marketing management. The program ends with a capstone course in strategic management, which requires candidates to complete in-depth research projects related to marketing.

Northeastern is a private research university based in Boston. The school enrolls over 25,000 students annually. Northeastern's online marketing master's degree caters to working business professionals, offering a flexible course format that enrollees can complete in as little as two years. The online application process has no GRE or GMAT requirements. The program includes 50 credits, requiring candidates to complete 13 core courses and five marketing electives.

Northeastern emphasizes hands-on learning, and online students can consider multiple opportunities to complete experiential activities. An optional, weeklong campus residency offers the chance to interact with peers and faculty in a classroom setting while earning the credit equivalent of one elective course. Students who have completed the first year of MBA courses can participate in an international field study residency, studying business in a global context. Past field studies have taken place in China, Turkey, Greece, Chile, and Russia.

CMU is a private university based in Pittsburgh. The school hosts one of the best online marketing master's degrees in the country. Its MBA with a concentration in marketing explores the use of marketing tools to create value for organizations, preparing graduates for roles in product marketing, brand management, and marketing analytics. This degree stresses the role of technology and analytics in modern marketing practices, exploring methods such as data mining and statistical modeling.

CMU offers two options for online MBA candidates: a part-time, fully online program and a part-time flex program. The fully online option functions similarly to the school's traditional MBA, with courses held both synchronously and asynchronously. The flex format enables candidates to mix campus and online courses to fit their schedules. Both program formats include six intensive residency sessions known as Access Weekends, which bring MBA candidates together on CMU's campus for learning activities.

Based in Bethlehem, Pennsylvania, Lehigh hosts a master's in marketing online program centered on five guiding principles: structured and unstructured decision-making, leadership, ethical and social responsibility, inclusive thinking and communication, and a comprehensive understanding of domestic and global business. The school's flex MBA allows students to study either online or on campus. Candidates can attend campus courses or attend virtual class sessions as their schedules allow, making the program especially well-suited for working professionals.

The 36-credit degree curriculum includes 21 core credits, 12 marketing concentration credits, and one additional elective. The program explores key aspects of management, such as coursework in information and finance or products and employees. Students in the marketing concentration select four courses from several options, such as strategic brand management, global marketing strategies, marketing research and analysis, and creating breakthrough innovations.

A liberal arts school based in Harrogate, Tennessee, LMU serves a small student body of around 4,700 learners and offers one of the best online marketing master's degrees in the region. The school's MBA with a concentration in marketing focuses on marketing management, ethics, and research, preparing graduates for careers in brand management, sales, advertising, communications, and consulting. Integrating managerial competencies and functional marketing knowledge, the program builds the skills needed to devise and evaluate marketing strategies, framing coursework in a context of ethics and social responsibility.

The marketing program requires 36 credits, including a 24-credit business core and a 12-credit marketing concentration. The MBA core focuses on leadership and management strategies, while the marketing concentration explores specialized topics through four courses in brand management, global marketing, consumer behavior, and electronic commerce. Courses use a mixture of group work, class discussions, case studies, and presentations, with content delivered both synchronously and asynchronously.

AU -- a private university in Washington, D.C. -- offers one of the country's best online marketing master's degrees. The school's 48-credit MBA with a concentration in marketing explores tools and strategies for marketing campaigns, centering on topics such as brand management, media planning, and sales promotion. The program typically takes 24 months to complete, though students can also enroll in an accelerated format that can be completed in 12 months.

While most faculty deliver course content online, all degree candidates must also complete two in-person immersion sessions, which bring students together to work with actual companies to solve practical business problems. Immersion experiences occur multiple times each year, with at least one annual session held on AU's Washington, D.C. campus. The school also hosts several international immersion experiences, giving participants the opportunity to gain global experience in international business centers such as Brussels, Beijing, and Madrid.

Based in Davie, Florida, NSU enrolls more than 21,000 students annually. The school also offers online programming to serve distance learners across the country. NSU's online MBA with a concentration in marketing builds general business leadership skills and teaches students how to plan, direct, and coordinate marketing programs. This online marketing master's degree stresses convenience and flexibility, with a fully online format and five start dates offered throughout the year.

The degree requires 40-49 credits, depending on a student's background. Admitted applicants with academic business experience may be able to waive up to three foundational courses in accounting, finance, and business statistics. The marketing concentration consists of 18 credits, with one required course in cases in strategic management. Candidates complete the remainder of the concentration by choosing five elective courses. Available options include social media marketing, marketing analytics, managing marketing communications, and a professional internship.

Located in Leavenworth, Kansas, USM offers an online MBA with a concentration in marketing and advertising management. This degree emphasizes advertising strategies and the varied methods through which companies can reach consumers. Students can gain a specialized understanding of consumer behavior and marketing strategies, learning to design and implement successful marketing campaigns. This fully online marketing master's degree requires no campus visits and can be completed in just one year.

MBA candidates take 36 credits, including a 27-credit core and a nine-credit marketing concentration section. The MBA core comprises nine courses, introducing major business topics such as organizational management, managerial economics, and business ethics. The marketing concentration requires three courses: the advertising industry in the 21st century, buyer behavior and marketing research, and advanced marketing strategy and planning. Concentration courses explore the fiscal assessment of marketing strategies, as well as media selection and consumer studies.

DBU -- a Christian school based in Texas -- offers an online MBA in marketing rooted in the values of Christian service. This 36-credit, non-thesis degree integrates business theory and hands-on learning, stressing competency-based education and professional partnerships with prominent businesses.

The program curriculum includes 24 core credits and 12 marketing credits. The core section explores varied approaches to management, with courses like management information systems and creative problem-solving for marketing decisions. The marketing concentration includes courses in international marketing, marketing analysis, advanced marketing strategies, and new product development.

DBU's master's in marketing online program serves experienced professionals, and applicants often possess at least five years of professional experience in a managerial leadership capacity. Alternately, applicants who possesses a minimum 3.0 undergraduate GPA or a GMAT score of 425 or higher can also gain admission. All candidates must also demonstrate values in alignment with DBU's Christian mission.

As one of the largest colleges in the Boston area, BU serves more than 34,000 students. The school also hosts a substantial distance education program that enrolls online learners around the country. BU's online master of science in global marketing management offers a broad overview of major techniques in marketing and covers the economic, financial, cultural, and geopolitical factors that affect marketing strategies. This interdisciplinary program gives students theoretical and technical tools to lead international marketing projects.

The 40-credit degree includes 10 courses. Core courses cover key business topics in finance, project management, qualitative/quantitative decision-making, and innovation processes, while the specialization section delves deeper into advanced marketing concepts, including e-commerce, international business, innovative marketing techniques, and economic analysis. Students fulfill their remaining credits with two elective courses.

Villanova -- a private university in Radnor Township, Pennsylvania -- offers a community-focused online MBA with a specialization in marketing. The program centers on four key principles: information technology, ethical business practices, management for innovation and creativity, and global political economy. While most courses take place entirely online, the program curriculum also includes in-person requirements, such as an intensive campus residency held during a student's first or second semester. MBA candidates can complete the 48-credit degree in as little as two years.

Villanova prioritizes hands-on learning, and online students can take advantage of multiple opportunities to participate in business activities. For example, midway through the program, candidates can complete a social enterprise consulting practicum in which they advise a community organization as part of a consulting team. At the program's conclusion, candidates can participate in an optional seven-day international business immersion, working with a global business organization to explore marketing issues in a foreign country.

A public school located northeast of Dallas, TAMUC offers a fully online master of science in marketing. This degree focuses on modern digital marketing practices, including mobile platforms and social media. Most students can complete the program in about two years.

The master's in digital marketing online curriculum requires 30-42 credits, depending on a student's academic background. Individuals who lack business and marketing courses may need to complete up to 12 credits of business foundation classes. The marketing curriculum comprises 24 credits of core courses and six credits of electives. General core classes examine major concepts like product innovation, consumer and buyer behavior, and interactive/digital marketing.

Marketing degree candidates can specialize in one of two optional minors: marketing analytics or digital marketing. Each specialization consists of one elective course and a marketing internship. A candidate can also complete a general option, which requires them to enroll in two courses from three possible options: consumer marketing, customer relationship marketing, and small business brand management.

CityU operates as a private school in the Pacific Northwest and offers professional education to meet the needs of working adults. The school hosts a variety of career-focused degrees delivered in a fully online format. CityU's MBA with an emphasis in global marketing explores the role of marketing and advertising in domestic and international business, preparing graduates for positions with advertising agencies, market research organizations, and marketing departments.

This master's in marketing online degree requires 48-51 credits; students who lack a business background must take a three-credit foundation course. The general MBA curriculum includes 36 credits and examines topics like global business communication and research, managing with technology, and people and systems in organizations.

The 12-credit marketing emphasis includes one required course in strategic brand management and elective coursework related to consumer behavior, marketing metrics, and marketing communications. Each student can also complete an internship at an approved business environment, applying their skills to work on practical marketing issues.

Regis is a private Jesuit school located in Denver, Colorado. It hosts a popular distance education program that serves students around the country. The school's professional MBA with a specialization in marketing stresses leadership, communication, professional relationships, and business ethics to give graduates a holistic understanding of business practices. Regis accommodates working students through a fully online course delivery model and a part-time format that features accelerated eight-week courses. The program offers six start dates throughout the year in January, March, May, July, August, and October.

Students earning their master's in marketing online complete 45 credits, including 33 core business credits and 12 marketing specialization credits. The MBA core consists of 11 courses, covering topics such as operations management, strategy formation, and entrepreneurial innovation. Marketing students select four specialization courses from an assortment of options, including customer relations development and management, digital marketing and promotion, global brand strategy, and market opportunity assessment.

Located just outside of Los Angeles, California, APU offers Christian-centered education to more than 9,000 students. The university's online MBA with a concentration in marketing trains enrollees as marketing specialists who can create value for both customers and organizations through strategic marketing. The program curriculum emphasizes the role of technology in modern marketing practices, exploring topics in social media analytics, digital marketing, and integrated marketing communications.

The MBA requires 42 credits, divided between a 30-credit MBA core and a 12-credit marketing concentration. The marketing section includes four courses: marketing research, integrated marketing communications, strategic digital marketing, and an experience-based capstone. Students have several options to fulfill the capstone, including professional internships, global field studies, and research projects. APU offers a highly flexible online format with variable enrollment options, and most candidates complete their master's in marketing online in 12-30 months.

Located just outside of Los Angeles, California, APU offers Christian-centered education to more than 9,000 students. The university's online MBA with a concentration in marketing trains enrollees as marketing specialists who can create value for both customers and organizations through strategic marketing. The program curriculum emphasizes the role of technology in modern marketing practices, exploring topics in social media analytics, digital marketing, and integrated marketing communications.

The MBA requires 42 credits, divided between a 30-credit MBA core and a 12-credit marketing concentration. The marketing section includes four courses: marketing research, integrated marketing communications, strategic digital marketing, and an experience-based capstone. Students have several options to fulfill the capstone, including professional internships, global field studies, and research projects. APU offers a highly flexible online format with variable enrollment options, and most candidates complete their master's in marketing online in 12-30 months.

A public school based in Newark, NJIT hosts an MBA with a specialization in marketing. This fully online degree explores strategies for engaging consumers and leading innovation through technology. Students can gain the skills needed to increase market penetration, build brands, develop marketing plans, and oversee marketing processes. NJIT's curriculum emphasizes the intersection of innovation and management, encouraging students to develop their own philosophies of business leadership.

MBA candidates complete 42 credits, including 30 credits of core business courses and 12 credits of marketing specialization courses. The MBA core offers an overview of major business concepts, including new venture management, international business, and management consulting.

Marketing students can complete four specialization courses, gaining advanced knowledge in marketing research, product design and development, internet marketing strategy, and sales and distribution channel management. NJIT's courses use a fully online format with an asynchronous delivery mode, enabling students to complete assignments according to their own schedules.

Founded by Reverend Jerry Falwell, Liberty operates as evangelical university and offers more than 550 programs of study. Many of its degree offerings are also available online, including an MBA with a concentration in marketing. This program holds accreditation from the Accreditation Council for Business Schools and Programs and is delivered entirely online through eight-week courses. Students gain an in-depth understanding of market research, advertising, consumer behavior, and promotions. Most participants graduate in about two years.

Master's in marketing online students complete 45 credits of coursework, including a 33-credit business core and 12 credits dedicated to a marketing cognate. Core courses cover topics such as contemporary issues in human resource management, policy and strategy in global competition, and operations management. The marketing cognate contains four classes, including courses in consumer behavior and supply chain management. Up to 50% of applicable program credits can be transferred in from other approved institutions.