Best Online Bachelor’s in Marketing Degree Programs

Based in Salt Lake City, Western Governors University provides an online bachelor of science in marketing management through the Desire2Learn platform. WGU operates a competency-based learning model that enables students to self-pace their classes. This structure means that candidates with relevant work experience may accelerate degree completion by demonstrating mastery of course objectives.

Accredited by the Accreditation Council for Business Schools and Programs, the online marketing bachelor's degree totals 120 credits. Students take classes like management principles, applied probability and statistics, and employment law. They also train in business communications, learning how to lead multicultural teams and engage diverse consumers. Distance learners round out undergraduate training with a written capstone project in business marketing management.

Asynchronous classes span six weeks. WGU operates a holistic admission process that considers an applicant's prior academic performance and professional experience. The university does not require ACT/SAT scores. In addition to a low tuition price, distance learners benefit from generous award opportunities, such as the WGU Women in Leadership Scholarship.

Regent University is located in Virginia Beach and serves over 8,600 students every year. The institution delivers remote academic programming through Blackboard, such as the 120-credit online bachelor of science in business with a marketing concentration. The program emphasizes entrepreneurial principles that prepare students to start their own enterprises or work as marketing consultants and corporate trainers. Asynchronous classes span eight weeks.

The online marketing degree plan includes coursework in business leadership and communication, management information systems, and public relations. Students examine consumer behavior and develop applied research competencies. They also delve into advanced topics like e-commerce and social media marketing. The program culminates with a capstone experience in which candidates research emerging marketing trends and create a working business plan.

Regent operates an accessible admission process that only requires candidates to submit an application and unofficial academic transcripts. Distance learners pay tuition rates based on enrollment status. The online marketing program maintains specialized accreditation from the Accreditation Council for Business Schools and Programs.

Based in Lynchburg, Virginia, Liberty University serves 76,000 students, making it the largest private nonprofit higher education institution in the United States. Students pick from nearly 300 distance education programs, including an online bachelor of science in business administration with a marketing analytics specialization. Through a fully asynchronous curriculum, distance students learn how to conduct market research and consumer surveys to help companies build effective brands.

Liberty facilitates eight-week classes through Blackboard, and students typically earn their credentials in three years. The 120-credit degree plan includes core classes like organizational behavior, business law, and human resource management. Students develop the quantitative and qualitative research skills needed to make effective managerial decisions. They also learn how to apply market research to make strategic recommendations and develop business action plans.

Online marketing bachelor's degree candidates need a minimum 2.0 GPA to gain admittance with good standing. Liberty offers an affordable tuition rate and scholarship opportunities. The university allows students to fulfill up to 75% of degree requirements with transfer credits. The online marketing program receives specialized accreditation from the Accreditation Council for Business Schools and Programs.

Webster University is a leader in distance education and supports 22,000 students in all 50 states and over 140 countries. The institution operates remote programming through Canvas, offering degree options like the online bachelor of arts in management with an emphasis in marketing. Students in the 128-credit program study business theories and analytical techniques to tackle complex business marketing challenges.

The online marketing degree maintains programmatic accreditation from the Accreditation Council for Business Schools and Programs. Students take classes like financial accounting, management theories and practices, and business technologies. On top of fundamental marketing and advertising concepts, distance learners examine personal branding strategies and advanced topics in international marketing. The Webster program ends with a capstone seminar in which candidates conduct research on contemporary marketing trends.

Webster prefers applicants with at least a 2.5 GPA. First-time students submit ACT or SAT scores. All candidates must submit a resume, a recommendation letter, and 300- to 500-word personal statement. The university provides a low per-credit tuition rate, with discounts for active military personnel and veterans.

Located in Albany, New York, Excelsior College provides accessible academic programs in six fields of study. Program offerings include an online bachelor of science in business with a marketing concentration accredited by the International Accreditation Council for Business Education. The university facilitates accelerated eight-week classes through Canvas, which, when coupled with a generous transfer policy, enables distance learners to obtain their credentials in as little as one year.

The online marketing bachelor's degree totals 120 credits and includes core classes like financial accounting, management concepts and applications, and international business. Students complete five advanced classes in the concentration, including marketing management, market research, and consumer behavior. The program culminates with a real-world capstone project and cumulative exam.

Excelsior operates an open admission process that does not require materials outside of an online application and academic transcripts. Online students enjoy a flat tuition price and financial support. Award opportunities include general institutional scholarships and benefits specifically for military students.

Regis University hosts over 8,000 students every year. Through its College of Business and Economics, Regis delivers an online bachelor of science in marketing that emphasizes an integrative approach to business management and consumer engagement. Distance learners can take fully online asynchronous classes powered by Desire2Learn. They may also create a hybrid learning experience by mixing remote coursework with traditional classes on the Denver campus.

Totaling 120 credits, the degree plan includes foundational coursework in accounting principles, business and professional communication, and management essentials. Students learn to analyze market research and value chains to influence buyer behavior. The curriculum also covers advanced topics like neuromarketing; values-centered marketing; and digital marketing, media tactics, and tools.

Regis requires applicants to possess a high school diploma or GED and transferable credits from a regionally accredited college or university. Applicants also need to demonstrate full-time work experience through a resume and recommendations. Distance learners pay one low tuition rate regardless of residency.

Founded in 1944, the Fashion Institute of Technology is a member of the State University of New York System. The school operates over 35 academic programs, including an online bachelor of science in international trade and marketing for the fashion industries. Through a specialized curriculum, students learn to navigate the complex importing and exporting processes of the global marketplace.

The 122-credit online marketing degree consists of classes like international trade and business transactions. Students learn how to source materials globally with regard to import/export regulations. They also learn how to develop multicultural advertising campaigns and brand strategies. To fulfill the capstone requirement, candidates pick from a fashion internship or an international trade practicum.

Distance learners take asynchronous classes powered by Blackboard Learn. FIT operates a degree-completion track, which requires applicants to possess an associate degree or at least 60 transferable credits. In addition to affordable tuition, the institute provides financial aid, like the Ralph Lauren Scholarship.

East Carolina University enrolls nearly 30,000 students annually, making it the fourth-largest higher education institution in North Carolina. The school operates 24 undergraduate degree-completion paths for distance learners through Blackboard, including an online bachelor of science in business administration with a marketing concentration. Students learn how to identify market opportunities and develop strategies that engage consumer needs. Graduates occupy positions in sales management, advertising, retail distribution, and international marketing.

The online marketing bachelor's degree totals 120 semester hours and consists of core business classes like strategic management and applied decision modeling. Students complete six advanced classes in the concentration, which cover marketing intelligence, consumer behavior, and business and organizational marketing. They also develop communication skills to persuade decision-makers.

Applicants need at least 24 transferable credits with a minimum 2.5 GPA. They do not need to submit ACT or SAT scores. ECU charges per-credit tuition rates based on residency status, with discounts available for active military and veterans.

As the flagship campus for the eponymous public higher education system, the University of Massachusetts - Amherst serves over 30,000 students. The institution delivers an online bachelor of business administration in marketing through its renowned Isenberg School of Management. This innovative program trains students to market products, services, and ideas by tapping into societal values and narratives. Graduates work in sales, market research, advertising, and retaining.

Students must complete at least 120 credits to earn their online marketing bachelor's degree. Core topics comprise corporate finance and management communications. Candidates align advanced coursework with academic interests and career goals by picking from guided electives. Elective options include business intelligence and analytics, high-performance organizations, sustainable enterprises, and internet marketing.

Applicants need at least 27 transferable credits. UMass Amherst prefers students with a minimum 3.0 GPA. Candidates submit official academic transcripts, a resume or CV, and a 2- to 3-page personal essay. In addition to a low tuition rate, the university provides more than $450,000 in scholarships to Isenberg students annually.

Oregon State University enrolls 26,000 students in over 200 undergraduate programs. These offerings include remote degrees facilitated by Canvas, like the online bachelor of arts in business administration with a concentration in digital marketing. Students learn the innovative concepts and skills needed to solve complex global challenges. Distance learners may earn their credentials entirely online through asynchronous classes. Alternatively, they can take some courses at the Corvallis campus for a hybrid learning experience.

The online digital marketing degree totals 180 quarter credits. Core classes include interpersonal communication, financial accounting, and business process management. As part of the specialized track, students delve into business analytics and customer relationship management. They also learn to integrate marketing communications strategies to optimize search engine results and develop social media campaigns.

Applicants need a minimum 3.0 GPA. Prospective students must submit academic transcripts, ACT/SAT scores, and a personal insight essay. The online digital marketing program maintains specialized accreditation from the Association to Advance Collegiate Schools of Business.

Concordia University - Saint Paul enrolls 5,000 students annually and bases its mission on accessible academics for working professionals. The catalog includes an online bachelor of arts in marketing that candidates may earn entirely online through seven-week asynchronous classes powered by Blackboard. Distance learners may also take flexible evening classes on campus for a hybrid learning structure.

The online marketing bachelor's degree trains students to critically analyze marketing trends and other critical business factors. They also learn how to lead special projects with diverse teams. Coursework includes ethical management principles, innovation and systems thinking, and new media literacy and social media. Candidates learn how to integrate promotional strategies to engage international markets. In their capstone seminar, students synthesize skills to create a business strategy plan.

The degree completion program requires applicants to hold at least 20 transferable credits from a regionally accredited college or university. Prospective students also need a minimum 2.0 GPA. All distance learners pay the same affordable tuition rate and gain access to financial aid, such as the Transfer Advantage Scholarship.

Located in Boca Raton, Florida Atlantic University operates six regional campuses as a member of the State University System of Florida. The institution enrolls 31,000 students in over 180 academic programs, including an online bachelor of business administration in marketing. Students develop the research and analytical thinking skills needed to adapt business strategies to shifting markets and consumer demands.

As a completionist pathway, the online marketing degree requires applicants to complete 60 credits of lower-division classes prior to formal enrollment. These credits may come from FAU or another accredited higher education institution. Candidates also need a minimum 2.5 GPA.

The remaining 60 credits funnel into major requirements, such as international business, advertising principles, and promotional management. Distance learners also delve into digital and international marketing. Graduates enjoy careers in copywriting, import/export, marketing research, and public relations. The FAU online marketing program receives specialized accreditation from the Association to Advance Collegiate Schools of Business.

Old Dominion University is one of the largest higher education institutions in Virginia, enrolling 25,000 students every year. The academic catalog comprises over 70 undergraduate programs, including an online bachelor of science in business administration with a major in marketing. Through a 120-credit curriculum, students learn to engage diverse consumers through data-supported business strategies and dynamic marketing campaigns.

In the fully online program, Blackboard facilitates asynchronous classes. Distance learners can also engage in hybrid learning by taking some traditional classes at the Norfolk campus. The curriculum includes core topics like managerial economics, business policy and strategy, and operations management. Students complete four required marketing classes, including consumer behavior and multinational research. They fulfill the remaining credits with guided electives.

ODU offers the online marketing bachelor's degree as a full program or a 30-credit completion track. Candidates who earned at least 15 credits with a 2.5 GPA from a Virginia Community College System institution benefit from guaranteed admission. Distance learners pay per-credit tuition prices based on residency.

Based in Boone, North Carolina, Appalachian State University was founded as a teacher's college in 1899. Today, the institution offers comprehensive academic programs, like the online bachelor of science in communication, advertising. The Appalachian program emphasizes multimedia marketing, preparing students to develop engaging digital copy and social media campaigns. Distance learners earn their degree entirely online through asynchronous classes powered by Blackboard.

The degree plan totals 122 credits and includes major coursework in advertising foundations, communication research methods, and professional ethics. Students also delve into international marketing concepts, examining how globalization and multinational corporations affect the advertising industry.

Distance learners round out undergraduate training with a capstone project that tasks them to create a full advertising campaign. The online marketing degree enables students to pursue careers as media buyers, advertising consultants, and marketing researchers.

To enroll in this completionist track, applicants need 50 transferable credits with a minimum 2.25 GPA. Appalachian offers one of the lowest in-state tuition prices among online schools. Out-of-state learners also enjoy an affordable rate. Each year, the university provides over $4 million in merit scholarships.

Dallas Baptist University operates more than 75 fully remote academic programs through Blackboard, including an online bachelor of business administration with a major in marketing. Students gain the core leadership skills needed for entry-level positions in industries like retail, brand/service management, global advertising, and marketing research. Full-time learners take 18 credits per semester and graduate in just over three years.

The 120-credit online marketing bachelor's degree totals 120 credits. Students take classes like marketing research and analysis, promotional strategy, and consumer behavior. They develop the strategic communication skills needed to engage in relationship and consultative selling techniques. Distance learners also explore retail management and merchandising, which covers store location, inventory control, and internet marketing strategies. The remaining credits funnel into guided electives.

All applicants need a minimum 2.5 GPA. First-time students need at least a 21 on the ACT or a 1100 on the SAT. Transfer candidates with more than 23 credits do not need to submit standardized test results.

The University of Mary in Bismarck, North Dakota, operates satellite locations in five states and delivers distance education through Canvas. Students can pick from over 50 academic programs, including an online bachelor of arts in marketing.

The Mary program trains students in traditional and digital advertising techniques, enabling them to successfully drive brand awareness in an ever-changing marketing industry. Distance learners may earn the degree entirely online through asynchronous classes or pursue a hybrid structure that combines online learning with flexible evening classes on campus.

Totaling 124 credits, the curriculum focuses on the contemporary global business environment. Students take required coursework in business law, marketing research, and strategic leadership and management. They also examine the rise of international marketing with regard to cultural awareness and dynamic communication forms. Students must complete an internship or experiential research project. Undergraduate training ends with a comprehensive exam.

Applicants need a minimum 2.5 GPA and must submit official transcripts, two reference letters, and a resume. All distance learners benefit from low tuition rates and scholarship opportunities.

Founded in 1932, Southern New Hampshire University is one of the fastest-growing postsecondary schools in the United States. The institution enrolls 91,000 students in traditional and distance education programs. The school's online offerings include an online bachelor of science in business administration with a concentration in marketing.

Through a 120-credit curriculum, students develop the management, communication, and advertising skills needed to achieve diverse organizational goals. Graduates succeed in industries like retail management, customer relations, product distribution, and brand consultation.

Online marketing degree candidates take core classes in managerial accounting, human relations in administration, and business systems analysis and design. They complete five advanced classes as part of their marketing training, including consumer behavior and social media communications. Students also learn merchandise management strategies crucial to retailer success.

SNHU operates an open admission policy that does not maintain GPA standards or ACT/SAT requirements. The university accepts up to 90 transfer credits, enabling students to earn their bachelor's in as little as one year. Distance learners pay one affordable tuition price regardless of residency, and active military and veterans receive discounts.

Established as an engineering school in 1958, Florida Institute of Technology now delivers comprehensive academic programming to 6,400 students. The catalog comprises remote degrees like the online bachelor of arts in business administration with a specialization in marketing. Florida Tech students cultivate the analytical, creative, and interpersonal aptitudes needed to work as corporate marketers or entrepreneurs.

The online marketing bachelor's degree maintains programmatic accreditation from the International Assembly for Collegiate Business Education. Students complete 121 credits of coursework, which covers fundamental areas in consumer behavior, global business perspectives, and marketing analysis and research. They develop the applied research skills needed to design their own projects and business plans. Distance learners can personalize degree plans with electives on topics like advertising management and entrepreneurial marketing.

Florida Tech does not require minimum GPA or standardized test scores. Prior college work automatically transfers if a student completed the course with a C- grade or better. The university provides an affordable online tuition rate and ample scholarship opportunities.

Temple University delivers comprehensive academics at locations worldwide, including a flagship campus in Philadelphia, satellite campuses in Rome and Tokyo, and online. The institution enrolls 40,000 students in 500 programs, including the online bachelor of business administration with a major in marketing. Through a curriculum that highlights career-ready skills, students learn to develop marketing strategies that reach customers in a competitive global marketplace.

The online marketing degree totals 120 credits and includes required coursework in consumer/buyer behavior and research methodologies. Students align their training with career goals through electives on topics like entrepreneurial marketing, principles of supply chain management, and value delivery networks in marketing. They can further personalize the curriculum by pursuing a minor in business analytics or digital marketing.

Applicants submit ACT/SAT scores, a resume, a 250-word personal essay, and academic transcripts. Temple operates an accelerated track that allows students to earn their degree in three years. The university also provides a five-year dual-degree option that enables candidates to obtain a master of education on top of their baccalaureate credential.

Established in 1868 as a teacher training school, the University of Wisconsin - Whitewater now enrolls 12,000 students in 60 academic programs. The catalog includes remote degrees like the online bachelor of business administration in marketing. Through a 120-credit curriculum, students learn how to create need-satisfying opportunities for diverse consumers. Distance learners complete the program entirely online through asynchronous coursework facilitated by Desire2Learn and Canvas.

The online marketing bachelor's degree consists of required classes in marketing research and management principles. Students can tailor the degree to their interests by choosing advanced classes in an emphasis area. Emphasis options include digital marketing, professional sales, retail management, and innovation and social enterprises. Learners can also pursue specialized training in experiential and sports marketing.

UWW bases its GPA standards on the number of transfer credits an applicant possesses. For example, candidates with fewer than 24 credits need at least a 2.0 GPA, while prospective students with 24-72 credits must hold a minimum 2.5 GPA. All distance learners benefit from exceptionally low per-credit tuition.