For more than a decade, the University of Alabama has offered flexible and innovative online degree programs to students around the world.
Now the program is poised to reach even more people after changing its name from Bama by Distance to The University of Alabama Online.
“The students said the title Bama by Distance is confusing,” said Mandy Johnson, director of marketing and recruiting for UA Online. “They didn’t know if it was an online program or something.
Amy Nichols, Content Coordinator for UA Online, said she conducted an assessment with students, faculty, and staff involved in Capstone’s online programs. During assessment, focus groups and AB testing, they compared UA Online to Bama by Distance. The results were clear. UA Online fared much better.
“We want to make sure people… are aware that we are providing access to the same legendary Alabama education offerings online as they would in person. ”
“We’re not changing this name to get more clicks; we do this because we want to make sure that people who are working full time, are parents, or have other commitments that prevent them from enrolling in person know that we are providing access to the same legendary education offerings in the world. ‘Alabama online than they would in person. It’s the same degree, ”Nichols said.
Nichols said that when the program was created, online degree programs were relatively new to established institutions. Today, online learning is widely recognized as a top-notch education option.
“Nowhere does your degree say online or remotely. It just says the University of Alabama.
Jamon Smith, AU Strategic Communications, [email protected]
The University of Alabama, part of the University of Alabama system, is the state’s flagship university. UA is shaping a better world through education, research and service. With a global reputation for excellence, UA offers an inclusive and forward-thinking environment and nearly 200 degree programs on a beautiful student-centric campus. A leader in cutting-edge research, UA advances discovery, creative research and knowledge through more than 30 research centers. As the state’s largest institution of higher education, the AU is the engine of economic growth in Alabama and beyond.