Bama By Distance is now the University of Alabama Online – University of Alabama News

For more than a decade, the University of Alabama has provided flexible and innovative online degree programs to students around the world.

The University of Alabama Online offers over 70 online degree programs that students can take on their schedule from anywhere.

Now, the program is poised to reach even more people after changing its name from remote Bama to The University of Alabama Online.

“Students said the Bama by Distance title was confusing,” said Mandy Johnson, director of marketing and recruitment for UA Online. “They didn’t know if it was an online program or something else.”

Amy Nichols, content coordinator for UA Online, said she conducted an assessment with students, faculty and staff involved in online programs at Capstone. During the assessment, focus groups, and AB testing, they compared UA Online to Bama by Distance. The results were clear. UA Online worked much better.

“We want to make sure people…know that we’re giving them access to the same legendary Alabama educational offerings online that they would receive in person.”

“We’re not changing this name to get more clicks; we do this because we want to make sure that people who work full time, are parents or have other commitments that prevent them from enrolling in person are aware that we are giving them access to the same legendary education offers from Alabama online that they would receive in person. It’s the same degree,” Nichols said.

The changes, which have already been made to the UA Online website and social media handles – @UAOnline on Twitter and @uofalabamaonline on Instagram and Facebook — also reflect a changing era.

Nichols said when the program was created, online degree programs were relatively new to established institutions. Today, e-learning is widely recognized as a premier education option.

“Nowhere does your degree say online or distance learning. It just says University of Alabama.


Jamon Smith, UA Strategic Communications, [email protected]

The University of Alabama, part of the University of Alabama system, is the flagship university in the state. UA shapes a better world through its teaching, research and service. With a global reputation for excellence, UA offers an inclusive, forward-thinking environment and nearly 200 degree programs on a beautiful, student-centered campus. A leader in cutting-edge research, UA advances discovery, creative inquiry and knowledge through more than 30 research centers. As the largest institution of higher learning in the state, UA drives economic growth in Alabama and beyond.

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